Trustless affiliate marketing platform

About

Some of the worlds greatest minds are building the apps of the future based on blockchains, RefToken is here to connect those developers, with the brands and marketers that can make their projects go mainstream.

As the Ethereum DAP ecosystem expands downstream towards B2C oriented applications, a key bottleneck will emerge where companies looking to scale rapidly will need to acquire end users at a rate that is greater than the adoption of blockchain tech.

Smart contracts will establish trustless relationships between brands and affiliates, with all revenue & conversion data secured on a blockchain, allowing instant payments for completed transactions.

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Trustless Through Smart Contracts

No more fraud! RefToken utilises self executing and enforcing smart contracts to eliminate the possibility of fraud by both parties

Instant Payments

No more monthly pay cycles, no more cashflow issues. RefToken issues payment to affiliates the instant a smart contract's conditions are satisfied

Unlimited Conversion Requirements

Conversion requirements are no longer limited to pixels and postbacks. Smart contracts allow infinite flexibility limited only to the abilities of person writing the contract.

Unique Token Mechanism

Tokens will be bought by merchants and held in escrow by RefToken in order to ensure adequate funds to pay affiliates for their services. On each conversion the predetermined amount of tokens will instantly be paid into the affiliate's wallet.

ICO

A total of 50 million REF tokens will be created. The auction will be governed by a smart contract whose code will be open for public review. RefToken aims to raise €27.5M denominated in ETH via an initial coin offering. Funds will be apportioned in the below approximate ratio. The target funding amount is €27.7M with a hard cap of €48M. Any additional funding will be used to expedite development and deploy additional features to the platform.

Budget Allocation

Token Distribution

The target funding amount is €27.7M with a hard cap of €48M. Funding will be used to hire more developers to expedite development.

2017

White Paper

08, August

Reviewed White Paper and Business Plan gets released.

Blockchain Affiliation Alliance

12, August

RefToken forms the Blockchain Affiliation Alliance (BAA) with 20 of the blockchain world’s most promising companies. The BAA is an industry body of affiliates and merchants committed to the common improvement of the sector.

Prototype

1, September

Full release of our platform prototype.

ICO PRESALE

2, October

A pre-ICO, offering a 100% bonus and limited to 4300ETH will run for 15 days, or until the 4300 ETH is raised

ICO

17, Nov

ICO takes place from the 17th Nov to the 17th Dec. The price increases from 100 REF/ETH to 50 REF/ETH over the 30 days.

Proof Of Concept

December

Release of PoC with an Ethereum Smart Contract on a test network before the end of the year.

2018

Beta Release

Public Beta gets released

2019

Launch

Full Launch Of Reftoken 1.0

Team

Jan Sammut

CEO

Over 10 years experience in online gambling on both affiliate & operator sides. Has held exec. positions at heavyweights IGT, Amaya & HLM.

Alexander Anter

CTO

Full stack developer that started coding websites at age 10, founded his own agency which counts tier one casino companies amongst its clients. Alex is now utilizing Blockchain technology in web applications.

Manuel Granados

Blockchain Developer

A Masters in Computer Science and A.I. and excellent background in Java & Data analysis.

Oleksii Matiiasevych

Smart Contract Developer

Engineering Project Manager at Ambisafe. Saved millions of dollars in July 2017 after the discovery of the vulnerability in the Ethereum multi-sig wallet.

Johann Barbie

Blockchain Advisor

Johann is veteran developer and entrepreneur in the Blockchain space. He has founded 37coins, a venture that has scaled SMS Bitcoin payments to more than 30 countries in only 3 months. He has also held CTO roles at Provenance and Ambisafe, establishing their respective smart contract based business models.

Per Wolf

Marketing & Affiliate Advisor

Successful serial-entrepreneur with a extensive background in Marketing with focus on Affiliate Marketing. Currently CMO and co-founder of Savelend, a successful P2P-lending platform.

Dr Christian Ellul

Legal & compliance advisor

Completed his doctorate in law in 2005, with an adv. LLM from the University of Leiden, prior to founding his own practice Christian worked as a tax advisor for a Big four Audit firm. Christian advises on legal & compliance matters.

Desmond Marshall

Industry advisor

With over 22 years of strategic experience, Desmond Marshall is the founder and MD of Rouge Ventures, an investment and strategic consulting firm in Asia, that serves numerous Fortune 500, governments, and new age global companies. They conduct capital raising and advisory on IPO/ICO processes, and other multi-industry businesses, for strategic repackaging and operational enhancements. Mr Marshall is one of the very first individuals in Asia to be a member of the global Enterprise Ethereum Alliance