We’re only 8 days into August yet it has already been a tremendous month for RefToken, with the release of our prototype bringing a surge of interest that has defied our most optimistic of expectations, however this blog post is about an even bigger achievement, as together with around 20 of the blockchain world’s most promising companies we have formed the Blockchain Affiliation Alliance (BAA) an industry body of affiliates and merchants committed to the common benefit of the sector.
The BAA is crucially important to the future of blockchain affiliation as it will facilitate the creation of standardised reporting methodologies (ask 10 casino or trading platforms how they calculate their Net Gaming Revenue Commission and you’re guaranteed to receive 10 different answers). The BAA will also open up our roadmap to its members, creating a bottom up product feedback cycle that prioritises development of the features that the end-users value most.
The BAA will promote cross-organisational cooperation in the identification of malicious actors, and the promotion of outstanding operators in the space. Members will be recognised as trustworthy organisations that operate with integrity, facilitating their business development efforts with affiliates.
Lastly, as a gesture of goodwill, all members of the BAA will be awarded with an allocation of REF tokens on launch of our platform, to encourage adoption.